Claire Cain Miller / New York Times:

YouTube Ads Turn Videos Into Revenue  —  SAN BRUNO, Calif. — Last month, a YouTube user, TomR35, uploaded a clip from the AMC series “Mad Men” in which Don Draper makes a heartfelt speech about the importance of nostalgia in advertising.  —  Viewers wouldn’t notice, but that clip also makes …

Alex North / Google Wave Developer Blog:

Wave open source next steps: “Wave in a Box”  —  Since the announcement that we will discontinue development of Google Wave as a standalone product, many people have asked us about the future of the open source code and Wave federation protocol.  After spending some time on figuring out our next steps …

MG Siegler / TechCrunch:

Facebook Wants To Be In A Relationship With The Big Boys — They Want To Be Just Friends  —  Yesterday, Apple launched iTunes Ping, their new music social network.  Part of that launch was a very basic implementation of Facebook Connect, simply to hook in and find out which of your Facebook friends were also using Ping.

MG Siegler / TechCrunch:

Twitter For iPhone Push Notifications Are Being Internally Tested; Rolling Out Soon  —  To many users, Twitter for iPhone (the artist formerly known as Tweetie) is perhaps the perfect Twitter client (though I’d argue that the new Twitter for iPad is right there with it).

Liz Gannes / GigaOM:

Ev Williams: Twitter Will Actually Help Information Overload  —  At its core, Twitter is a “recipient-driven medium,” said CEO Evan Williams in a public conversation tonight in San Francisco, Calif. What does that mean?  Williams, an unusually theoretical CEO, is happy to explain.

MG Siegler / TechCrunch:

Twitter Now Over 145 Million Users, Almost 300,000 Apps  —  When I read Twitter CEO Evan Williams post tonight about the state of Twitter from a mobile perspective, the first thing that jumped out at me what that Twitter for Android, an app Twitter worked hard on, isn’t even in the top 10 most-used apps for the service.

Evan Williams / Twitter Blog:

The Evolving Ecosystem  —  Just over four months ago, at Chirp, our Twitter developer conference, I talked about how “Twitter is too hard” and what we’re doing to address that.  —  One major area of difficulty I highlighted was getting Twitter on your phone.

Twitter Blog:

The Evolving Ecosystem  —  Just over four months ago, at Chirp, our Twitter developer conference, I talked about how “Twitter is too hard” and what we’re doing to address that.  —  One major area of difficulty I highlighted was getting Twitter on your phone.

Miguel Helft / Bits:

Apple-Facebook Friction Erupts Over Ping  —  If it is true that the enemy of your enemy is your friend, then Apple and Facebook ought to be friends.  Their common enemy, of course, is Google.  —  But Apple’s entry into social networking with the iTunes music social network Ping on Wednesday, has made them frenemies.

Nick O’Neill / All Facebook:

HUGE: Facebook Testing New “Subscribe To” User Feature  —  Facebook is in the process of testing a new feature which lets you subscribe to all the actions of a specific user.  In other words, you can receive notifications anytime a specific user takes an action on Facebook.