Who’s Afraid of Online Advertising?  —  A new McKinsey & Co. report called ” How Companies Are Marketing Online” draws the astonishing conclusion that many advertisers are reluctant to shift dollars online — despite the massive shift of consumer attention online — because of the …

Source:   Publishing 2.0

Author:   Scott Karp

Link:   http://publishing2.com/2007/09/19/whos-afraid-of…