The problem with newspaper blogs is . . .  . . . they are on newspaper sites.  —  I’ve come to argue that newspapers should not be big brands but big collections of brands.  —  If I develop a relationship with a blog, I don’t go searching for it through the many layers of an adventure game that is newspaper-site navigation.

Source:   BuzzMachine

Author:   Jeff Jarvis

Link:   http://www.buzzmachine.com/2007/09/28/the-problem…