Caterpillar: Web 2.0 giant — There may well be a time when Facebook, YouTube, Digg, and the other Web 2.0 fashion plates make some real money, but for the moment their results pale in comparison to those of the most unexpected beneficiary of the web’s recent evolution, the industrial-age stalwart Caterpillar.
Source: Rough Type: Nicholas Carr’s Blog
Author: Nick
Link: http://www.roughtype.com/archives/2007/10…