Making Social Connections and Selling Cookies  —  FOR decades, Nabisco has sold cookies called Social Tea and crackers called Sociables.  Now a competitor, Pepperidge Farm, is going all social, too, by entering the increasingly popular field known as social media with a Web site devoted to social networking.

Source:   New York Times

Author:   Stuart Elliott

Link:   http://www.nytimes.com/2007/11/21/business/media…