Web Ad Action Surprises Nets  —  Advertising time in full episodes streamed online was a hot property during the upfront, ad buyers said, but some networks appear to have underestimated how many people log on to watch them.  And once the networks streamed the number of spots they promised advertisers …

Source:   TVWeek.com

Author:   Jon Lafayette

Link:   http://www.tvweek.com/news/2007/11…