Coke Promotes Itself in a New Virtual World  —  COCA-COLA lovers will have a new place to hang out starting today, and it is an island on the Internet that is shaped like a Coke bottle.  —  At CC Metro, the name of the island, visitors can set up a virtual alter ego known as an avatar …

Source:   New York Times

Author:   Louise Story

Link:   http://www.nytimes.com/2007/12/07/business/media…