Kindling  —  When I started writing this column in the spring of 1997 Apple was on the skids.  It was the era of Gil Amelio, still several months before the return of Steve Jobs.  Apple’s products were a confused mish-mash, with product planning coming more from CompUSA than from Cupertino.

Source:   I, Cringely . The Pulpit | PBS

Link:   http://www.pbs.org/cringely/pulpit/2007…