Google Knol - Google’s Play To Aggregate Knowledge Pages — Move over Wikipedia, Yahoo Answers, Mahalo, and Squidoo. Maybe. That’s because Google’s testing its own service to let people build a repository of knowledge. In fact, knowledge forms the core of the service’s name: Google Knol.
Source: Search Engine Land: News About Search Engines & Search Marketing
Author: Danny Sullivan
Link: http://searchengineland.com/071213-213400.php