Why Don’t DVR Owners Skip Commercials?  —  Yet another study argues that most DVR owners watch most of their TV live, and don’t skip commercials.  Interpublic’s Magna Global says that just 13.8% of all viewing in DVR homes is time-shifted, MediaPost reports.

Source:   Silicon Alley Insider

Author:   Peter Kafka

Link:   http://www.alleyinsider.com/2007/12/why-dont-dvr…