New Robert Scoble TV Show on FastCompany.TV will be Monetized via Sponsorships, No Pre/Post Roll  —  As publishers large and small look to monetize online video content, one emerging model is sponsorship, a format in which a brand gets to be associated with a show, usually with an introductory mention and/or graphic.

Source:   Beet.TV

Author:   Andy Plesser

Link:   http://www.beet.tv/2008/01/sponsorship-wil.html