A Venerable Magazine Energizes Its Web Site  —  A year ago, The Atlantic’s Web site was, to put it gently, weak — in content, staff, traffic and advertising.  —  Today, with big-name bloggers and video, it barely resembles the same site, having evolved into one of the livelier places …

Source:   New York Times

Author:   Richard Pérez-Peña

Link:   http://www.nytimes.com/2008/01/21/business/media…