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Google’s Trojan Horse: Let the Free Ad Serving Begin (Saul Hansell/Bits)

March 14th, 2008 by

Saul Hansell / Bits:

Google’s Trojan Horse: Let the Free Ad Serving Begin  —  One of the biggest misunderstandings in much of the discussion about Google’s deal to buy DoubleClick is the perception that DoubleClick actually is involved in selling advertising.  —  It’s not.  It sells software that advertisers …

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