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Note to Web 2.0 Companies: Early Adopters are not the Mass Market (Dare Obasanjo aka Carnage4Life)

May 22nd, 2008 by

Dare Obasanjo aka Carnage4Life:

Note to Web 2.0 Companies: Early Adopters are not the Mass Market  —  If you work in the technology industry it pays to be familiar with the ideas from Geoffrey Moore’s insightful book Crossing the Chasm.  In the book he takes a look at the classic marketing bell curve that segments customers …

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