comScore:
comScore Releases April 2008 U.S. Search Engine Rankings  —  comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its monthly comScore qSearch analysis of the U.S. search marketplace.  April 2008 saw Americans conduct 10.6 billion core searches …

Philipp Lenssen / Google Blogoscoped:
Search Engine Optimization Through Hoax News  —  Over at Search Engine Land’s Sphinn, people are discussing a search engine optimization tactic which tries to assemble backlink juice by posting a fake news article.  Jonathan Crossfield wraps it up: “Online marketer Lyndon Antcliff recently helped …

Barry Schwartz / Search Engine Land:
Doing A Fake Story For Linkbait?  Disclose — Or Face The Wrath Of Google  —  Link baiting entered a new area last week when Lyndon Antcliff had success with a fake story being picked up by some mainstream media sites as well as social news sites.  Controversy erupted over […]

Sam Oliver / AppleInsider:
Latest iPhone 2.0 beta adds geo-tagging to Camera photos  —  A new beta of Apple’s iPhone Software v2.0 Update released privately to a select group of enterprise partners this week adds a few new preferences and the beginnings of geo-tagging support for the handset’s Camera app.

Nick Wingfield / Wall Street Journal:
Apple Daydreaming: Report Predicts Move Toward Home Devices  —  Predicting the new gadgets that Apple might concoct next is a favorite parlor game of the technology industry, Wall Street and the blogosphere.  The latest chatter is that company CEO Steve Jobs will reveal at a developer …

Michael Arrington / TechCrunch:
The Empire Strikes Back: Our Analysis Of Microsoft Live Search Cashback  —  Most are negative.  Some excessively so.  After hearing Bill Gates give the pitch and trying the service myself to make a couple of purchases, here’s what I think: It’s a bold move that goes for Google’s throat …

Electronista:
MS Office to support outside open formats  —  Microsoft today broke from its tradition of primarily endorsing in-house formats by revealing that it will add support to Office for a number of universal standards outside of its own.  Office 2007 Service Pack 2 will support the Open Document Format …

BBC:
Gamer anger at Nokia’s ‘lock in’  —  Gamers have hit out at Nokia after learning that N-Gage titles bought for their handsets are locked to that specific device forever.  —  If a gamer changes or upgrades to a diferent Nokia handset they have to purchase the games again if they want to continue playing.

Steve Lohr / New York Times:
Google Says It Will Defend Competitive Rationale of a Yahoo Deal  —  How can Google, the Internet search and advertising giant, contend that teaming up with Yahoo in search ads would not invite an antitrust challenge?  —  Under a proposed partnership, Google would let Yahoo use …

Andrew Zaeske / Official Google Blog:
Google Sites now open to everyone  —  A few months ago we launched Google Sites exclusively as part of Google Apps for companies and organizations that wanted to use the service on their own domains.  Now we’ve made it easy for anyone to set up a website to share […]