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Analyst: Half of ’social media campaigns’ will flop (Caroline McCarthy/The Social)

October 6th, 2008 by

Caroline McCarthy / The Social:

Analyst: Half of ‘social media campaigns’ will flop  —  Adam Sarner, an analyst with market research firm Gartner, has projected that over 75 percent of Fortune 1000 companies with Web sites will have undertaken some kind of online social-networking initiative for marketing or customer relations purposes.

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