Claire Cain Miller / New York Times:

Spinning the Web: P.R. in Silicon Valley  —  Menlo Park, Calif. — BROOKE HAMMERLING (publicist) and Erin McKean (entrepreneur) are in a Sand Hill Road conference room, hashing out plans to unveil Ms. McKean’s new Web site, Wordnik.  —  Ms. Hammerling, while popping green apple Jolly Ranchers …